From a Bowl of Noodles to a Big Dream
Food is more than just sustenance—it’s a universal language, a cultural bridge, and a way to bring people together. For me, beef noodle soup is the ultimate symbol of home. It’s the aroma that filled my family’s kitchen, the comfort of a warm bowl on a cold day, and the taste of Taiwan’s vibrant night markets.
When I moved to Ottawa, Canada, I was blown away by the diversity of cuisines here: creamy poutine, fragrant pho, and an abundance of shawarma. Yet, amidst this incredible variety, something was missing—that one dish that whispered “Taiwan” to my soul. The bold flavours of braised pork rice, crispy scallion pancakes, and rich, slow-simmered beef noodle soup were nowhere to be found.
That’s when I decided to take on a bold challenge: open my own Taiwanese restaurant.
I’m Jackie, and today is day one. I’d love for you to join me on this journey—one bowl at a time.
My Background and Motivation
I grew up in 竹山 Zhushan, Nantou, a small town in central Taiwan. The name means “Bamboo Mountain”, a reflection of its lush, green hills. It’s a quiet place, far from the hustle of Taipei, where life feels simple and deeply rooted.
But if there’s one thing Zhushan—and all of Taiwan, never lacked, it was food.
Food was everywhere. Around every corner, down every alley, there was always an auntie at a cart or a tiny shop, perfecting her craft for decades. Even if it was your first time visiting, she greeted you like family. “What would you like today?” she’d ask, already flipping a scallion pancake or ladling beef noodle soup—rich broth, tender beef, chewy noodles—into a bowl.
I’d grab a seat on a wobbly plastic stool, the air buzzing with chatter and the clink of chopsticks, and dig in. It was cheap, fast, and so good that I never once felt the need to cook.
Honestly? I never cooked in Taiwan—not once.
Why bother, when a $3 bowl of beef noodle soup or a perfectly grilled squid skewer was always just a step away?
Then, during my high school years, Zhushan got its first McDonald’s. It was a big deal—the fanciest spot in town overnight. On weekends, my friends and I would pile in, pretending to study over trays of food. They loved the Big Macs, but for me, it was the crispy French fries/ Chicken nuggets and a oversized drink, a rare treat at the time. I’d sit there, munching away, feeling like I’d stepped into some glamorous Western world. It was my first taste of “global” food, a novelty against the backdrop of street carts. But even then, those aunties’ noodle bowls stayed my favourite—McDonald’s couldn’t touch that comfort.
Then I moved to Canada, everything changed. Suddenly, the food I had taken for granted was nowhere to be found. I found myself missing not just the flavours, but the experience of walking down a chaos of Taiwan’s street, the way an aunty would know your order by your second visit, the effortless joy of a $3 meal the ease of grabbing a meal that felt like home, and the warmth of vendors who treated you like family. I could get McDonald’s anytime here, sure, but it wasn’t the fries I craved anymore, it was that taste of home.
During the pandemic, my wife and I were stuck at home, surviving on instant noodles. Days blurred together, and meals became mindless fuel rather than something to enjoy.
I had a secret weapon: my uncle’s recipe.
My uncle ran a 小吃店 (small eatery) specializing in traditional Taiwanese comfort food in Singapore. He was the kind of cook who never followed written recipes—everything was done by instinct, perfected over decades. I remember sitting in his shop, watching him work, effortlessly throwing together ingredients without measuring, yet somehow, every bowl of beef noodle soup tasted exactly the same—deep, rich, and full of warmth.
He had an uncanny ability to adjust the flavour on the spot. If the broth needed more depth, he would instinctively add a splash of soy sauce. If it lacked balance, he’d adjust the rock sugar—not with a scale, but by taste alone, knowing exactly how much was needed. To him, cooking wasn’t a science, but an art, refined through years of experience.
I never thought I’d need that recipe. After all, I never cooked in Taiwan. But that night in Canada, standing in my kitchen miles away from home, I realized something—if I wanted to taste home, I would have to recreate it myself.
So I called my uncle.
“How do you make real Taiwanese beef noodle soup?” I asked.
He laughed and said, “It’s easy—just take your time.”
Then, over the phone, he walked me through it step by step:
His instructions were simple, but I could hear the years of experience behind every word. He wasn’t just telling me a recipe—he was passing down a tradition.
As the broth bubbled away for hours, my kitchen filled with the familiar aroma I hadn’t smelled in years. It was the scent of my childhood, of family gatherings, of home.
That was the moment something clicked in my head. It wasn’t just the food I missed—it was the warmth and connection that came with it. In Taiwan, street food like my uncle’s isn’t just eating—it’s community, familiarity, a shared experience. That’s what I want to bring to Canada.
And that’s how my journey with Gubahmi began.
Why This Challenge?
Ottawa’s food scene is vibrant but unforgiving. Small independent restaurants—like a dumpling shop on Bank Street—disappear overnight, replaced by yet another franchise. It’s a harsh reality: tight margins, fierce competition, and the ever-growing presence of big chains.
The restaurant business is one of the hardest to succeed in, and yet, I want to take on that challenge.
That’s why I launched the $100,000 Challenge—to track my journey in building Gubahmi from scratch. I’ll share every decision, mistake, and lesson so other foodpreneurs can learn from my experience.
This is more than just a business project. It’s a tribute to Taiwanese food culture and a nod to Canada’s diversity.
Can a bowl of noodles fund a dream?
Let’s find out.
Restaurant Concept and First Steps
Gubahmi is built around one dish: authentic Taiwanese beef noodle soup—slow-simmered broth, tender beef, and perfectly chewy Guan Miao noodles.
My dream is to open a cozy Taiwanese restaurant in Ottawa, maybe near the Glebe, where locals can experience the warmth and depth of this dish. But with zero cash to start, I have to take a different approach.
I’m beginning with frozen noodle soup packs—ready-to-heat comfort food for busy Canadians. Instead of jumping into a high-cost restaurant lease, I’ll sell online and at farmers’ markets like Parkdale Night Market, testing the market and building a loyal customer base before committing to a storefront.
The Funding Plan and Challenges Ahead
The $100,000 goal is broken down into:
- $50,000 for equipment and kitchen setup
- $50,000 for rent, licences, and operating costs
Right now, I have $0—so I’ll have to earn every dollar myself.
How?
- Frozen beef noodle soup sales—testing demand through farmers’ markets and online orders.
- Side gigs like delivery driving—SkipTheDishes, UberEats, or whatever it takes.
- Pop-up events and collaborations—bringing Taiwanese flavours to more people before committing to a full restaurant.
The challenges ahead?
- Limited savings—every dollar will have to come from sales or extra work.
- New to the industry—I know food, but the business side is a whole new challenge.
- Tough competition—Ottawa has amazing food, but Taiwanese cuisine is still a niche market.
My edge? Authenticity.
Taiwanese beef noodle soup and others dishes are still underrepresented in Ottawa, and I want to change that.
What You Can Expect Moving Forward
This blog will be a real, unfiltered look at the highs and lows of launching a food business.
1. $100,000 Challenge
- Weekly updates—how much I earned, what worked, what flopped
- Financial breakdowns—actual revenue numbers
2. Taste of Taiwan
- Recipes and behind-the-scenes insights—how I develop dishes like Gubahmi’s beef noodle soup or braised pork rice
3. Foodpreneur Insights
- Interviews with other farmers’ market vendors, food entrepreneurs, and restaurant owners
- Lessons from business books, marketing strategies, and industry insights
This isn’t just about selling noodles. It’s about building something that lasts.
Conclusion
Progress so far:
💰 $0 raised, 0% complete.
Next week, I’ll share my first earnings—whether from selling noodles, delivery gigs, or pop-up events.
How much will I make? Follow along to see.
📌 Subscribe to my YouTube channel, follow my social media to watch it unfold.
📩 Drop a comment below: What do you think I’ll achieve in week one? Would you try Gubahmi? Let me know!
